RHODDY Wins at the 2019 Experience Design & Technology Awards

This is a nice way to head into the holidays! RHODDY Marketing Group won bronze for the Best Use of Virtual & Augmented Reality at the 2019 Experience Design & Technology Awards for our work with INNOCEAN Worldwide Canada and Kia Motors Corporation.

First of all: Lettuce? Yep, to complement its partnership with the Canadian Hockey League and a junior hockey championship, Kia built an AR activation around the funky, long-in-the-back hairdos—sometimes called “salads”—that have graced hockey players’ heads for so long. At a booth in the Scotiabank Centre, where the tournament was held, fans could add one of five different salad-inspired hockey hairstyles to an image of their face, add a jersey, and receive a customized hockey player card with their new look.